Fractional CCO
Fractional CCO
The Chief Commercial Officer is that single executive responsible for planning and executing every customer touchpoint, ensuring a company delivers on its value proposition in alignment with its strategic vision. It can be difficult to find the right combination of experience and cultural fit to fill this role, especially for early-revenue companies.
The Fractional CCO is an active team member who shapes the commercial organization when it isn’t yet feasible to fill the role on a full-time basis or the CEO hasn’t found the “perfect” long-term candidate. Karla will step in to:
Build structured commercial processes
Deliver against revenue targets
Ensure customer satisfaction
Motivate a cohesive commercial team
Companies benefit from a holistic approach that:
- Develops value propositions for each industry vertical and establishes realistic, accountable KPI's.
- Customizes a CRM platform aligned with sales and operational processes.
- Aligns the CRM with financial systems for data-based decision making and forecasting.
- Defines and integrates sales and marketing responsibilities to maximize synergy and achieve objectives.
- Facilitates rapid-response problem solving teams.
- Develops and implements processes to provide continuity amid company growth and personnel changes.
